Dog style is more than cute. It’s confidence, connection, and pure joy. Our high-quality accessories are designed for dogs that are going places, turning heads, sparking smiles, and letting every pup strut their stuff. Because they deserve to look as bold as they feel.

How It Got So Stylish

Rufus + Daisy was born from a bold idea: dogs deserve better accessories. Ones that are stylish, functional, and built for adventure. What started as a creative escape for founders Melissa and Wade quickly turned into a full-blown mission.

As fashion lovers and dog parents, they were tired of choosing between boring basics or cutesy chaos. So they decided to do things differently by designing high-quality, head-turning gear that gives dogs (and their humans) a serious confidence boost.

This brand is personal born from family, fuelled by freedom, and made for four-legged style icons. From side hustle to Aussie favourite, Rufus + Daisy is putting pups on the fashion map. And we’re just getting started.

“We believe in small moments that make a big impact. Like the look your pup gives you when they know they look good, or the stranger who stops just to say ‘Cute hat!’ That’s why we do what we do.”

Style that Speaks for You Both

Rufus + Daisy isn’t just about cool dog gear, it’s wearable art made with love, personality, and serious style. Every piece is designed in-house, inspired by the dogs who hike trails, brunch kerbbside, and basically run the world (on four legs, obviously).

Our custom designs celebrate individuality, yours and your pup’s. We sketch, test, and tweak every pattern ourselves, pulling inspiration from trend forecasting, colour stories, and everyday adventures. From playful prints to purposeful palettes, everything is crafted with connection in mind. Because dog style should be as bold, unique, and joyful as the bond you share.

Shop Collections

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Intentional design

Everything we do starts with why

Made with care

We believe in building better

A team with a goal

Real people making great products

Fit & Function

Style should never come at the expense of comfort. That’s why we test every piece on real dogs, in real adventures because if it’s not durable, comfy, and pup-approved, it doesn’t make the cut.